Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs
In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Pandawan Sejahtera Indonesia
2025-11-01
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| Colecção: | Aptisi Transactions on Technopreneurship |
| Assuntos: | |
| Acesso em linha: | https://att.aptisi.or.id/index.php/att/article/view/469 |
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