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An Integrated Model of Fintech Adoption: Examining the Dual Serial Mediation of Digital Literacy, Ease of Use, Usefulness, and Perceived Value Among Gen Z Students in Saudi Arabia

Background/purpose. The present study utilizes an integrated theoretical framework that integrates the Theory of Planned Behaviour, Technology Acceptance Model, and Value-Based Adoption Model to explore the effects of Digital Literacy (DL) on the behavioral intention of the Saudi Generation Z studen...

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Главные авторы: Saeed Alzahrani, Anish Kumar Bhunia
Формат: Artigo
Язык:Inglês
Опубликовано: ÜNİVERSİTEPARK Limited 2025-08-01
Серии:Educational Process: International Journal
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