THE IMPACT OF PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS FOR BENING’S KINCARE PRODUCTS IN KARAWANG
The objective of this study is to ascertain the impact of price, product quality, and electronic word of mouth on the purchasing decisions regarding Bening's skincare products in Karawang. Employing quantitative research with hypothesis testing, the research involved a sample of 105 consumers of Ben...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
2024-09-01
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| Col·lecció: | At-Tadbir: Jurnal Ilmiah Manajemen |
| Matèries: | |
| Accés en línia: | https://ojs.uniska-bjm.ac.id/index.php/jurnalattadbir/article/view/13820 |
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