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Religious Servicescape: Does Convenience Matter for Revisit Intentions and Positive Word of Mouth?

Umrah is an optional holy ritual that is highly rewarded when performed in the month of Ramadan. Hence, managing such an event is a challenging mission facing stakeholders. However, limited studies have examined the quality of services provided in the Umrah site (i.e., the Holy Mosque in the city of...

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Главные авторы: Ghada Alhothali, Islam Elgammal, Felix Mavondo
Формат: Artigo
Язык:Inglês
Опубликовано: Technological University Dublin 2022-03-01
Серии:International Journal of Religious Tourism and Pilgrimage
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Online-ссылка:https://arrow.tudublin.ie/ijrtp/vol10/iss1/2
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