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Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

AbstractThis study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

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Principais autores: Mukhammad Kholid Mawardi, Mohammad Iqbal, Endang Siti Astuti, Rizal Alfisyahr, Andi Mappatompo
Formato: Artigo
Idioma:Inglês
Publicado em: Taylor & Francis Group 2024-12-01
coleção:Cogent Business & Management
Assuntos:
Perceived value
environmental behavior
green marketing
consumer behavior
repurchase intention
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Acesso em linha:https://www.tandfonline.com/doi/10.1080/23311975.2024.2318806
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