CULTURAL CITIZENSHIP AND HIJAB FASHION: INSIGHTS OF CONSUMER IDENTITY
This study aims to analyze the impact of Consumer Cultural Identity on the fashion preferences and buying patterns of hijab wearers. A mixed-method approach to gather data on the fashion consumption habits of young citizen women who wear hijabs. The study revealed that religious beliefs significantl...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Estonian Academy Publishers
2024-08-01
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| coleção: | Trames |
| Assuntos: | |
| Acesso em linha: | https://kirj.ee/wp-content/plugins/kirj/pub/Trames-3-2024-275-292_20240825131552.pdf |
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