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CULTURAL CITIZENSHIP AND HIJAB FASHION: INSIGHTS OF CONSUMER IDENTITY

This study aims to analyze the impact of Consumer Cultural Identity on the fashion preferences and buying patterns of hijab wearers. A mixed-method approach to gather data on the fashion consumption habits of young citizen women who wear hijabs. The study revealed that religious beliefs significantl...

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Principais autores: Indarti Indarti, Li Hsun Peng
Format: Artigo
Sprog:Inglês
Udgivet: Estonian Academy Publishers 2024-08-01
Serier:Trames
Fag:
global identity
national identity
consumer ethnocentrism
dressing style
religion
islamic faith
Online adgang:https://kirj.ee/wp-content/plugins/kirj/pub/Trames-3-2024-275-292_20240825131552.pdf
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