RELEVANCE, MEANING AND CONCEPTUAL REPRESENTATION IN PRINT MODERN ADVERTISING
The present study aims to underline, first of all, the interdependent relationship between meaning and relevance, following a cognitive perspective. Secondly, we shall determine an exponential relation between meaning comprehension and conceptual representation in print modern advertising. We sh...
Gorde:
| Egile nagusia: | |
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| Formatua: | Artigo |
| Hizkuntza: | Alemão |
| Argitaratua: |
University of Pitesti
2011-11-01
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| Saila: | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
| Gaiak: | |
| Sarrera elektronikoa: | http://scf-lsa.info/wp-content/uploads/2017/04/8-FLORESCU-Ana-Maria.pdf |
| Etiketak: |
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