Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
The papers on this Special Issue of the Journal of Contemporary Administration promote an important discussion in the Brazilian digital marketing field. In this editorial, we explain how the authors build bridges between digital marketing, marketplace, consumers, and firms’ applications by means of...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2023-08-01
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| Schriftenreihe: | RAC: Revista de Administração Contemporânea |
| Schlagworte: | |
| Online-Zugang: | https://rac.anpad.org.br/index.php/rac/article/view/1601 |
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