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Analysis of the Influence of Lifestyle, Market Attractiveness, and HR Capabilities on Product Innovation and Customer Value Implications

One of the successes of a company operating in the service sector will depend greatly on the marketing strategy implemented by the company and the quality of employee service to consumers, as well as a comfortable and strategic location. As is known, customer value will be largely determined by pro...

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Autor principal: Adi Utama
Formato: Artigo
Lenguaje:Inglês
Publicado: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2023-12-01
Colección:Almana: Jurnal Manajemen dan Bisnis
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Acceso en línea:http://journalfeb.unla.ac.id/index.php/almana/article/view/2399
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