DESTINATION BRANDING PROCESS IN TOURISM: A CASE STUDY OF CITTASLOW TARAKLI
In the developing and changing world, the concept of brand has begun to be important for cities as well as for products and services, and to be effective in the economic, social and touristic development of cities. In the process of brand destination creation, the concept of Cittaslow (slow city) p...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
İstanbul University-Cerrahpasa
2021-04-01
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| Collection: | Journal of Business Administration and Social Studies |
| Sujets: | |
| Accès en ligne: | https://j-ba-socstud.org/index.php/pub/article/view/154 |
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