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Innovative Business Strategies in the Face of COVID-19: An Approach to Open Innovation of SMEs in the Sonora Region of Mexico

ABSTRACT: The purpose of this study is to analyze and verify the effects of the business strategy (financial and market) and innovation management exerted on the economic indicators and business performances of SMEs in the south-central region of Sonora in Mexico. The effect of electronic commerce a...

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Principais autores: Luis Enrique Valdez-Juárez, Mauricio Castillo-Vergara, Elva Alicia Ramos-Escobar
Format: Artigo
Jezik:Inglês
Izdano: Elsevier 2022-03-01
Serija:Journal of Open Innovation: Technology, Market and Complexity
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Online dostop:http://www.sciencedirect.com/science/article/pii/S2199853122010563
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