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How Do the Attitudes of Students Compare With the Attitudes of Salespeople? A Comparison of Perceptions of Business, Consumer and Employer Ethics

Does business experience create calloused and jaded employees? Are college students unrealistic in their perceptions and attitudes toward business and the ethical environment? These questions were the focal point of a study developed to compare ethical perceptions of salespeople and sales students....

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Главные авторы: CHARLES E. PETTIJOHN, LINDA S. PETTIJOHN, JAMES B. PETTIJOHN, A. J. TAYLOR
Формат: Artigo
Язык:Inglês
Опубликовано: Marketing Management Association 2007-01-01
Серии:Marketing Management Journal
Online-ссылка:https://doi.org/10.63963/001c.150904
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