Tacit Knowledge Augmented Customer Relationship Management Systems: An Empirical Investigation

Tacit knowledge (TK) is a core value element important for obtaining a competitive edge for Customer Relationship Management (CRM). CRM is recognized of high value for integrating knowledge in marketing function. The focus on explicit knowledge so far has resulted in neglecting the importance of...

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Bibliografski detalji

Glavni autor:	Abdul Basit
Format:	Artigo
Jezik:	Inglês
Izdano:	Johar Education Society 2017-12-01
Serija:	Pakistan Journal of Commerce and Social Sciences
Teme:	customer relationship management explicit knowledge tacit knowledge relationship marketing pricing strategy advertising effectiveness product value strategic marketing decision
Online pristup:	http://www.jespk.net/publications/404.pdf
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