Tacit Knowledge Augmented Customer Relationship Management Systems: An Empirical Investigation

Tacit knowledge (TK) is a core value element important for obtaining a competitive edge for Customer Relationship Management (CRM). CRM is recognized of high value for integrating knowledge in marketing function. The focus on explicit knowledge so far has resulted in neglecting the importance of...

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Xehetasun bibliografikoak

Egile nagusia:	Abdul Basit
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Johar Education Society 2017-12-01
Saila:	Pakistan Journal of Commerce and Social Sciences
Gaiak:	customer relationship management explicit knowledge tacit knowledge relationship marketing pricing strategy advertising effectiveness product value strategic marketing decision
Sarrera elektronikoa:	http://www.jespk.net/publications/404.pdf
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!