Internationalisation of born-digital enterprises using an effectuation lens: case studies in the games industry
Due to advanced technologies and widespread internet usage worldwide, many small and young start-ups have had a chance to explore international markets. Games companies from emerging markets, without exception, have used digital technologies to create and exploit international markets since their fo...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
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Taylor & Francis Group
2024-12-01
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| Colección: | Cogent Business & Management |
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| Acceso en línea: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2361866 |
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