Internationalisation of born-digital enterprises using an effectuation lens: case studies in the games industry
Due to advanced technologies and widespread internet usage worldwide, many small and young start-ups have had a chance to explore international markets. Games companies from emerging markets, without exception, have used digital technologies to create and exploit international markets since their fo...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Taylor & Francis Group
2024-12-01
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| Serier: | Cogent Business & Management |
| Fag: | |
| Online adgang: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2361866 |
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