Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka

Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision towards herbal products. This is a quantitative study which gathered data from 20...

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מידע ביבליוגרפי

Principais autores:	Suriyage, R.D.S.D., Leon, S.A.J.
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Faculty of Commerce & Manangement Studies, University of Kelaniya 2023-04-01
סדרה:	Kelaniya Journal of Management
נושאים:	health conscious social influence product price percieved value trust consumer buying decisions
גישה מקוונת:	https://kjm.sljol.info/articles/10.4038/kjm.v12i1.7739
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!