Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka

Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision towards herbal products. This is a quantitative study which gathered data from 20...

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Xehetasun bibliografikoak

Egile Nagusiak:	Suriyage, R.D.S.D., Leon, S.A.J.
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Faculty of Commerce & Manangement Studies, University of Kelaniya 2023-04-01
Saila:	Kelaniya Journal of Management
Gaiak:	health conscious social influence product price percieved value trust consumer buying decisions
Sarrera elektronikoa:	https://kjm.sljol.info/articles/10.4038/kjm.v12i1.7739
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!