When the Going Gets Tough: How Multinationals and Local Companies used Dynamic Capabilities during Pandemic
This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Institute of Business Administration
2025-06-01
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| Serija: | Business Review |
| Teme: | |
| Online dostop: | https://ir.iba.edu.pk/businessreview/vol20/iss1/3/ |
| Oznake: |
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