When the Going Gets Tough: How Multinationals and Local Companies used Dynamic Capabilities during Pandemic

This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4...

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Detalles Bibliográficos

Autores principales:	Maha Barry, Ashar Saleem
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Institute of Business Administration 2025-06-01
Colección:	Business Review
Materias:	dynamic capabilities pandemic developing country multinational companies (mncs) local companies
Acceso en línea:	https://ir.iba.edu.pk/businessreview/vol20/iss1/3/
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