Shopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data was collected through a survey of 426 responde...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2022-03-01
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| Edice: | Journal of Economics, Business & Accountancy Ventura |
| Témata: | |
| On-line přístup: | https://journal.perbanas.ac.id/index.php/jebav/article/view/2894 |
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