Embracing Hybrid Intelligence: An Exploratory Study on AI Adoption in Content Creation Among Romanian Marketing Professionals
The rapid adoption of artificial intelligence (AI) is reshaping marketing practices, particularly in content creation. This exploratory study examines how Romanian marketing professionals integrate generative AI tools into their workflows and how they perceive collaboration with these technologies....
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
The Bucharest University of Economic Studies Publishing House
2026-03-01
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| Colecção: | Journal of Emerging Trends in Marketing and Management |
| Assuntos: | |
| Acesso em linha: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2026/JETIMM_V01_2026_118.pdf |
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