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Personalized marketing: Leveraging AI for culturally aware segmentation and targeting

In today’s competitive global market, personalized marketing is crucial for businesses aiming to engage diverse audiences effectively. This study examines the potential of AI-driven methodologies, specifically K-means clustering and Local Interpretable Model-Agnostic Explanations (LIME), in designin...

Cur síos iomlán

Sábháilte in:
Príomhchruthaitheoirí: Franciskus Antonius Alijoyo, Taheseen Shaikh Abdul Aziz, Nadir Omer, Nadia Yusuf, M. Dhiliphan Kumar, Anjhyam Venkata Naga Ramesh, Zoirov Ulmas, Yousef A. Baker El-Ebiary
Formáid: Artigo
Teanga:Inglês
Foilsithe / Cruthaithe: Elsevier 2025-04-01
Sraith:Alexandria Engineering Journal
Ábhair:
Personalized marketing
K-means clustering
Explainable AI (LIME)
Customer segmentation
Ethical AI in marketing
Rochtain ar líne:http://www.sciencedirect.com/science/article/pii/S1110016825000997
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