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Impact of online reviews in virtual communities on cross-border e-commerce platform reputation

Purpose: This article aims to reveal how online reviews in virtual communities affect the reputation of platform sellers. Through research, consumers are encouraged to make effective use of online reviews, and it also provides enlightenment for the marketing management of cross-border e-commerce pla...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Shenglin Ma, Hongjun Zeng, Huifang Liu, Han Yan
Hōputu: Artigo
Reo:Inglês
I whakaputaina: AOSIS 2025-11-01
Rangatū:South African Journal of Business Management
Ngā marau:
Urunga tuihono:https://sajbm.org/index.php/sajbm/article/view/4984
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