Impact of online reviews in virtual communities on cross-border e-commerce platform reputation
Purpose: This article aims to reveal how online reviews in virtual communities affect the reputation of platform sellers. Through research, consumers are encouraged to make effective use of online reviews, and it also provides enlightenment for the marketing management of cross-border e-commerce pla...
שמור ב:
| Principais autores: | , , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
AOSIS
2025-11-01
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| סדרה: | South African Journal of Business Management |
| נושאים: | |
| גישה מקוונת: | https://sajbm.org/index.php/sajbm/article/view/4984 |
| תגים: |
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