Can AI-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?
<p>The use of AI in generating ads offers benefits for NPOs, such as enhanced cost efficiency and personalized content. However, consumers often exhibit algorithm aversion when AI performs subjective tasks, like ad creation. According to mind perception theory, AI is seen as high in agency but low i...
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| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Korean Marketing Association
2026-06-01
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| Saila: | Asia Marketing Journal |
| Gaiak: | |
| Sarrera elektronikoa: | https://amj.kma.re.kr/journal/vol28/iss2/2 |
| Etiketak: |
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