Social Exclusion Cues and Collective Action Motivation in Environmental Campaigns: The Buffering Role of Social Support
<p>This study examines the influence of social exclusion cues on public engagement with environmental campaigns on social media, focusing on how such cues affect advertising attitudes and collective action motivation. Across two experimental studies, we investigated whether low engagement metrics, s...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Korean Marketing Association
2026-06-01
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| Cyfres: | Asia Marketing Journal |
| Pynciau: | |
| Mynediad Ar-lein: | https://amj.kma.re.kr/journal/vol28/iss2/5 |
| Tagiau: |
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