Le métissage à l’œuvre dans la communication des multinationales
The transformation of the notion of métissage into a concept, even a paradigm, has replaced questions about marketing recommendations made to enterprises with a more in-depth analysis of the interweaving of cultures found in their public communications. The subject of the authors’ analysis is McDona...
Na minha lista:
| Principais autores: | , |
|---|---|
| 格式: | Artigo |
| 語言: | Francês |
| 出版: |
Université Laval
2021-06-01
|
| 叢編: | Communication |
| 主題: | |
| 在線閱讀: | https://journals.openedition.org/communication/13559 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
|