Le métissage à l’œuvre dans la communication des multinationales
The transformation of the notion of métissage into a concept, even a paradigm, has replaced questions about marketing recommendations made to enterprises with a more in-depth analysis of the interweaving of cultures found in their public communications. The subject of the authors’ analysis is McDona...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Francês |
| Veröffentlicht: |
Université Laval
2021-06-01
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| Schriftenreihe: | Communication |
| Schlagworte: | |
| Online-Zugang: | https://journals.openedition.org/communication/13559 |
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