Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....

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Detalhes bibliográficos

Principais autores:	Siti Sri Wulandari, Mohd Lizam Bin Mohd Diah, Andi Asari
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Pandawan Sejahtera Indonesia 2025-02-01
Colecção:	Aptisi Transactions on Technopreneurship
Assuntos:	market orientation digital literacy msmes warppls
Acesso em linha:	https://att.aptisi.or.id/index.php/att/article/view/527
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