Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy
Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....
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| Główni autorzy: | , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Pandawan Sejahtera Indonesia
2025-02-01
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| Seria: | Aptisi Transactions on Technopreneurship |
| Hasła przedmiotowe: | |
| Dostęp online: | https://att.aptisi.or.id/index.php/att/article/view/527 |
| Etykiety: |
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