Dampak pandemi covid-19 terhadap perilaku pembelian (buying behaviour) masyarakat Kota Batam
This study aims to analyze the factors that influence buying behavior due to the impact of the pandemic by analyzing the influence of Product-Specific Ethnocentric Behavior (PSEB), Impulsive Purchase Pre Lockdown (IPPL), Economic Nationalism (EN), Need-Based and Planned Purchase Post Lockdown (NBPPP...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Universitas Pamulang
2021-12-01
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| coleção: | Keberlanjutan |
| Assuntos: | |
| Acesso em linha: | http://openjournal.unpam.ac.id/index.php/keberlanjutan/article/view/14079 |
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