Dampak pandemi covid-19 terhadap perilaku pembelian (buying behaviour) masyarakat Kota Batam
This study aims to analyze the factors that influence buying behavior due to the impact of the pandemic by analyzing the influence of Product-Specific Ethnocentric Behavior (PSEB), Impulsive Purchase Pre Lockdown (IPPL), Economic Nationalism (EN), Need-Based and Planned Purchase Post Lockdown (NBPPP...
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| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Indonésio |
| 出版事項: |
Universitas Pamulang
2021-12-01
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| シリーズ: | Keberlanjutan |
| 主題: | |
| オンライン･アクセス: | http://openjournal.unpam.ac.id/index.php/keberlanjutan/article/view/14079 |
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