Linking Sustainable Smart Food Packaging to Healthy Eating Behaviors: A TPB–Perceived Value Framework with IPMA Analysis

Driven by the iteration of digital technologies and the upgrading of residents’ health consumption demands, smart food packaging has developed rapidly and is widely applied across various food categories. However, issues such as consumer cognitive biases and insufficient acceptance hinder its market...

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Principais autores:	Juncheng Mu, Linglin Zhou, Chun Yang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2026-04-01
coleção:	Foods
Assuntos:	smart food packaging perceived value theory theory of planned behavior purchase intention healthy eating behavior
Acesso em linha:	https://www.mdpi.com/2304-8158/15/9/1496
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