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CONSUMER INTENTIONS TO PURCHASE HEALTHY FOOD: A THEORY OF PLANNED BEHAVIOR CASE STUDY

Rising public awareness of health has encouraged lifestyle changes aimed at preventing Non‑Communicable Diseases (NCDs), particularly obesity. Dietary adjustments have increased demand for healthy food and catering services such as Dietindo Catering. However, fluctuating sales of one of its flagship...

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Principais autores: Siti Nur Alliyah, Effy Yuswita, Dina Novia Priminingtyas
Formato: Artigo
Idioma:Inglês
Publicado em: UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari 2025-12-01
coleção:Al-Ulum
Assuntos:
consumer perception
healthy food
purchase intention
planned behavior
Acesso em linha:https://ojs.uniska-bjm.ac.id/index.php/JST/article/view/20472
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