Drivers of Revisit Intention in a Sacred Heritage Site: An Integrated Theory of Planned Behavior, Attribution Theory, and Elaboration Likelihood Model Approach at Mount Wutai

As a representative case that embodies both the attributes of a Buddhist sacred site and those of a UNESCO World Heritage site, Mount Wutai provides a distinctive research setting for examining behavioral mechanisms in temple tourism. This study aims to construct an integrated model to systematicall...

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Hlavní autoři:	Wenqi Liu, Jirawan Deeprasert, Songyu Jiang
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2025-12-01
Edice:	Tourism and Hospitality
Témata:	temple tourism Mount Wutai theory of planned behavior attribution theory elaboration likelihood model social media exposure
On-line přístup:	https://www.mdpi.com/2673-5768/7/1/5
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