Drivers of Revisit Intention in a Sacred Heritage Site: An Integrated Theory of Planned Behavior, Attribution Theory, and Elaboration Likelihood Model Approach at Mount Wutai
As a representative case that embodies both the attributes of a Buddhist sacred site and those of a UNESCO World Heritage site, Mount Wutai provides a distinctive research setting for examining behavioral mechanisms in temple tourism. This study aims to construct an integrated model to systematicall...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2025-12-01
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| Col·lecció: | Tourism and Hospitality |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/2673-5768/7/1/5 |
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