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The Effect of Digital Touchpoint Usage Experience on Customer Loyalty Mediated by Digital Engagement and Customer Satisfaction

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome broadb...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Teuku Muda Nanta, Noermijati Noermijati, Fatchur Rohman, Ananda Sabil Hussein
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2025-01-01
Schriftenreihe:Businesses
Schlagworte:
digital touchpoints
customer loyalty
digital engagement
customer satisfaction
IndiHome
myIndiHome
Online-Zugang:https://www.mdpi.com/2673-7116/5/1/3
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