Price control and macromarketing
Price control at macro level is part of integral macro marketing strategic control system, or more precisely, part of social marketing mix control. Price impact is direct, if it is regarded in the context of needs satisfaction, and indirect, within the context of resource allocation. These two patte...
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Srpsko udruženje za marketing
2003-01-01
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| Serija: | Marketing (Beograd. 1991) |
| Teme: | |
| Online dostop: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710302071K.pdf |
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