Athletic Looking Sales Personnel: Do Men Buy More from Men?
Purpose – This empirical study explores the influence of physical prominence of t he sales personnel on the purchase behavior of male customers at health supplement and nutraceuticals retail stores. The researchers carried out a first-hand study to investigate the impact of advertisements featuring...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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| Saila: | Tržište |
| Gaiak: | |
| Sarrera elektronikoa: | https://hrcak.srce.hr/file/364139 |
| Etiketak: |
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