Athletic Looking Sales Personnel: Do Men Buy More from Men?

Purpose – This empirical study explores the influence of physical prominence of t he sales personnel on the purchase behavior of male customers at health supplement and nutraceuticals retail stores. The researchers carried out a first-hand study to investigate the impact of advertisements featuring...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Raju Rosha, Navdeep Kaur
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2020-01-01
סדרה:	Tržište
נושאים:	athletic looks sales personnel health supplement stores male customers spending patterns
גישה מקוונת:	https://hrcak.srce.hr/file/364139
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!