New Product Development Idea Generation based on Strategic Foresight and Analysis of Science, Technology, and Market Trends

Extended Abstract Introduction: This research proposes a comprehensive framework for new product development (NPD) grounded in strategic foresight, specifically focusing on the dynamic and uncertain perfume industry to generate innovative ideas for women's fragrances. The framework addresses the cri...

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Detalhes bibliográficos

Principais autores:	amirsalar vanaki, Abbas mossalanejad, Tahmours Hasangholi Pouryasouri
Formato:	Artigo
Idioma:	Persa
Publicado em:	Yazd University 2025-10-01
coleção:	کاوش‌های مدیریت بازرگانی
Assuntos:	strategic foresight new product development science trend technology trend market trend
Acesso em linha:	https://bar.yazd.ac.ir/article_3966_0d5fc4abcb1be1dd0d246fe565471cd2.pdf
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