New Product Development Idea Generation based on Strategic Foresight and Analysis of Science, Technology, and Market Trends
Extended Abstract Introduction: This research proposes a comprehensive framework for new product development (NPD) grounded in strategic foresight, specifically focusing on the dynamic and uncertain perfume industry to generate innovative ideas for women's fragrances. The framework addresses the cri...
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| Huvudupphov: | , , |
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| Materialtyp: | Artigo |
| Språk: | Persa |
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Yazd University
2025-10-01
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| Serie: | کاوشهای مدیریت بازرگانی |
| Ämnen: | |
| Länkar: | https://bar.yazd.ac.ir/article_3966_0d5fc4abcb1be1dd0d246fe565471cd2.pdf |
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