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Explaining customer participation in co-creating brand value in cyberspace

EXTENDED ABSTRACT Introduction: The expansion of the use of digital technologies, including the Internet, networks, satellites and telecommunications, has led to rapid changes in the lives of human societies. These changes can be seen in various fields such as social relations, entertainment, educat...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Fatemeh Abbasi, Bagher Asgarnezhad Nouri, Hooshmand Bagheri Grbollagh, Ramin Bashirkhodaparasti
Format: Artigo
Sprache:Persa
Veröffentlicht: Yazd University 2026-01-01
Schriftenreihe:کاوش‌های مدیریت بازرگانی
Schlagworte:
customer value
value co-creation
customer participation
brand virtual community
determinants and outcomes
Online-Zugang:https://bar.yazd.ac.ir/article_4063_45c8d230f7674748a450de1d81841c99.pdf
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