Explaining customer participation in co-creating brand value in cyberspace
EXTENDED ABSTRACT Introduction: The expansion of the use of digital technologies, including the Internet, networks, satellites and telecommunications, has led to rapid changes in the lives of human societies. These changes can be seen in various fields such as social relations, entertainment, educat...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Persa |
| Publié: |
Yazd University
2026-01-01
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| Collection: | کاوشهای مدیریت بازرگانی |
| Sujets: | |
| Accès en ligne: | https://bar.yazd.ac.ir/article_4063_45c8d230f7674748a450de1d81841c99.pdf |
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