Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis

<b>Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis</b> This research presents the approach of companies to sport sponsorship in the period of time of the economic crisis in the European territory, specifically in the Czech Republic. The research included...

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Principais autores:	Eva Čáslavová, Josef Dvořák, Josef Voráček
Format:	Artigo
Jezik:	Inglês
Izdano:	Karolinum Press 2015-03-01
Serija:	Acta Universitatis Carolinae Kinanthropologica
Teme:	marketing communication sponsorship sport advertising package donations marketingová komunikace sportovní sponzoring sportovní reklama sponzorský balíček dar
Online dostop:	http://www.karolinum.cz/doi/10.14712/23366052.2015.6
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