Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis

<b>Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis</b> This research presents the approach of companies to sport sponsorship in the period of time of the economic crisis in the European territory, specifically in the Czech Republic. The research included...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Eva Čáslavová, Josef Dvořák, Josef Voráček
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Karolinum Press 2015-03-01
Σειρά:	Acta Universitatis Carolinae Kinanthropologica
Θέματα:	marketing communication sponsorship sport advertising package donations marketingová komunikace sportovní sponzoring sportovní reklama sponzorský balíček dar
Διαθέσιμο Online:	http://www.karolinum.cz/doi/10.14712/23366052.2015.6
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