A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat

The purpose of this paper is to examine the relationship between "internal marketing" and "market orientation" considering the mediator variables of "Organizational Commitment" and "Organizational Citizenship Behavior" in Bank Mellat in Tehran City branches as a financial-service provider company. T...

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Autors principals:	Tahmores Hasangholipor Yasory, Manochehr Ansari, Akram Elahi Gol Elahi Gol
Format:	Artigo
Idioma:	Persa
Publicat:	University of Tehran, Faculty of Management 2012-03-01
Col·lecció:	‫مدیریت بازرگانی
Matèries:	Bank Mellat Internal marketing Iran. market orientation Organizational Citizenship Behaviour organizational commitment
Accés en línia:	https://jibm.ut.ac.ir/article_28612_29a06352e9148b18f525a619ee48dbfd.pdf
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