A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat

The purpose of this paper is to examine the relationship between "internal marketing" and "market orientation" considering the mediator variables of "Organizational Commitment" and "Organizational Citizenship Behavior" in Bank Mellat in Tehran City branches as a financial-service provider company. T...

Descripción completa

Detalles Bibliográficos

Autores principales:	Tahmores Hasangholipor Yasory, Manochehr Ansari, Akram Elahi Gol Elahi Gol
Formato:	Artigo
Lenguaje:	Persa
Publicado:	University of Tehran, Faculty of Management 2012-03-01
Colección:	‫مدیریت بازرگانی
Materias:	Bank Mellat Internal marketing Iran. market orientation Organizational Citizenship Behaviour organizational commitment
Acceso en línea:	https://jibm.ut.ac.ir/article_28612_29a06352e9148b18f525a619ee48dbfd.pdf
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!